Relying on copious amounts of tinsel and strings of lights to boost your sales this holiday season? In today's competitive marketplace, you'll need more than festive decorations to garner your share of those coveted holiday sales. Prepare for success with smart, seasonal retail marketing and merchandising. Is your business ready?

Package by price points. You know enough about sales to know you can't judge a book by its cover. Holiday shoppers have the edge here--they expect a variety of price point packages. Think about bundling products to offer your clients choices in products and pricing. This kind of seasonal retail marketing will build customer loyalty, too.

Make your store mobile-friendly. Who hasn't searched the Internet for store hours, sales and inventory information? On the go holiday shoppers do! Roll out the virtual red carpet by getting your business website ready for mobile access. Promote your mobile-friendly website in your regular marketing correspondence.

Include mini message marketing. Consumers love mini messaging programs like Twitter and Instagram. Are you there? Prepare and schedule a series of short, intriguing messages for your favorite social media networks. Shoppers don't mind receiving sale prompts but your messages need to have a fun side or offer some handy information. Don't oversell your products or services or you'll lose marketing traction. You can also text your customers promos, coupons and shopping nudges.

Focus on reaching local shoppers. A thoughtful holiday marketing plan has a healthy focus on the local market. (Here's where the tinsel comes in handy!) Drive by shoppers may be inclined to stop if they see something that attracts their eye, like clear signage and holiday decorations. Also, do participate in local vendor fairs and community-wide business promotions.

Want to make holiday retail shopping work for you? Contact Forsefieldontact Forsefield today! We can help you customize a plan that will effectively reach new customers.