It's that time of the year again. The holidays are here and consumers are overwhelmed with promotional messages. Your business has to be unique. What sets you apart from your competition? The answer could be in your website design.
Once your brand strategy is in place, your brand needs to be reflected in your marketing. Essentially, brand equates to personality and everything you do from how you answer the phone to a well designed website has to be a reflection of this personality.
Your website should be the cornerstone of your marketing efforts and it is vital to drive traffic to your website. This can be accomplished by including the web address whenever you are communicating with your customer. Some examples would be:
Through all of these efforts you now have consumers coming to your website. But, what happens if your website is difficult to navigate and what if consumers can’t find what they are looking for? Unfortunately, they will find a competitor's website that is easier to use. That is where the phrase “don’t make me think” comes in. A well designed website should be pleasing to the eye as well as intuitive; the user knows exactly how to find products, information, and most importantly, understand how to place an order.
If you want a website where the only thing your customers are thinking about is buying from you, then please contact us at Forsefield, We can work with you to create a website with the perfect balance of brand message, cutting edge design, and innovative technology.
Want your promotional videos to go viral? According to a recent article published by Harvard Business School, there's actually some science behind this coveted phenomena. Even well-produced, entertaining videos aren't guaranteed to become crowd pleasers. So what does it take to have a promotional tool that clients can't wait to share with others?
Focus on entertaining--not informing. Television ads and promotional online videos are two different types of animals. Although you can click away from both, you can't share a TV ad with your friends. However, for videos to be considered "share worthy," they have to have some entertainment value.
The viral video follows a four-point pattern. You know you only have a few seconds to attract the viewer and keep him focused. The Harvard study indicates promotional videos needs to do four things: attract viewers, keep their attention, be share worthy and persuade the viewer to do something or think about something.
It's all about perspective and interaction. When you involve the viewer in your video, good things happen. Inviting viewers to get involved in campaigns by, asking for feedback in a creative way--these methods give the viewer an opportunity to interact and contribute. It's all about inviting feedback. Also, "sneak peek" videos that give "premium" or "special" customers an advanced look at upcoming products are usually a hit.
Give them good vibrations. Lastly and most importantly, you've got to provide video watchers with good feelings. A negatively emotional video may work for television but no one wants to share the sadness. A viral video needs to evoke good feelings. They should make us laugh and leave us feeling uplifted--even if we've not learned much.
Contact Forsefield for more tips on creating a promotional video that your customer base will love to share with their friends and family.
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Canada L4P 0B6