You mostly associate retractable banner stands with trade show displays. After all, these interlocking, three-piece pole stands with the customized imprint are ideal for exhibitions on the local circuit. But they are now gradually making their ways into the offices and retail establishments of savvy marketers who need point of purchase displays. What makes these banners so effective in this setting?
Size Matters
The average retractable banner stand measures between 31 inches in width and 78 inches in height. Larger models reach sizes of 45.5 inches in width and 84 inches in height. The point of purchase signs that you normally see in a store are small and barely offer enough space to reveal your best product pairings. When you opt for the larger banner stands, you have the opportunity to get across a feeling or a concept – not just a quick product suggestion. The former lends itself to tying two or three additional products to the one that your shoppers are favoring.
Address Your Target Audience More Effectively
What makes your product stand out? How will the point of purchase sign tip the balance in favor of the purchase? When you sell a breakfast-on-the-go snack, you get a better buy-in from parents if it stresses the fiber and minerals it contains. Consumers who are buying the product for themselves want to know about the fiber and the taste. Banner stands allow you to market to both target audiences at the same time.
Images Trump Words
While words make it easy to plumb the depths of your product’s advantages, it is the image that brings home the point. Words may be ignored by the shopper. An image is taken in by default. The larger the image, the bigger the impression. Better still, you can pair the image with the words for a maximum effect.
Whether you are in the business of providing legal services or you are selling dressy shoes, customers have the same needs. They want to know that their selection saves them money, makes life better or more enjoyable, provides safety and acts as an avenue for self expression. With retractable banner stands as your point of purchase displays, you can hit on a variety of selling messages. Still have some questions? Contact us today to further discuss the advantages of this signage option.
